What is a schema.org validator?

A schema.org validator checks whether a website's structured data markup follows schema.org specifications correctly. It verifies JSON-LD, Microdata, and RDFa markup to ensure search engines like Google can read and use the data for rich results.

What is JSON-LD and why does it matter for SEO?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data markup. It allows search engines to understand your content's context, enabling rich results like star ratings, FAQs, breadcrumbs, and product details in search results.

What schema types does SchemaScan validate?

SchemaScan validates 10 high-impact schema types: Organization, WebSite with SearchAction, BreadcrumbList, Article/BlogPosting, FAQPage, Product, AggregateRating/Review, Person/Author, HowTo, and JSON-LD syntax validity.

Is SchemaScan free to use?

Yes, SchemaScan is completely free to use with no account or login required. Simply paste any public URL to get an instant schema audit score and structured data report.

How do I fix schema.org errors on my website?

After scanning your URL, SchemaScan identifies missing or broken schema types and provides plain-English fix instructions for each issue. Enter your email address to receive a detailed fix-it report with specific recommendations for your site.

Local SEO

LocalBusiness Schema Markup

Generate LocalBusiness JSON-LD to improve local search rankings, Google Maps visibility, and local Knowledge Panel eligibility.

Rich result type

Local Knowledge Panel, Google Maps

Google documentation →

Validate your LocalBusiness schema

Enter your URL to check if your LocalBusiness markup is correct and eligible for rich results.

Required fields

name
address.streetAddress
address.addressLocality
telephone

Recommended fields

openingHours
geo
priceRange
aggregateRating
image

Common LocalBusiness schema errors

✗address not using PostalAddress type
✗openingHours not in schema.org format (Mo-Fr 09:00-17:00)
✗geo coordinates missing or incorrect
✗Missing addressCountry in PostalAddress

Generate LocalBusiness schema

Fill in the fields below to generate valid JSON-LD you can paste directly into your page.

Business name*

Business type*

Street address*

City*

State/Region

ZIP/Postal code

Country code

Phone*

Website URL

Opening hours

Price range

Image URL

LocalBusiness schema — frequently asked questions

Does LocalBusiness schema help Google Maps rankings?

LocalBusiness schema is a strong local SEO signal. Combined with a verified Google Business Profile, it significantly helps local pack and Maps rankings.

What LocalBusiness subtypes are available?

Schema.org has 100+ LocalBusiness subtypes including Restaurant, MedicalClinic, LegalService, AutoRepair, and more. Using the most specific subtype improves relevance signals.

How do I add opening hours?

Use the openingHours property with day abbreviations: 'Mo-Fr 09:00-17:00' for Monday-Friday 9am-5pm. Multiple specifications can be used for different day ranges.

Other schema types

E-commerceProductProduct snippets, Google Shopping ContentArticleTop Stories, Article rich results Rich ResultsFAQPageFAQ dropdowns in SERP BrandingOrganizationKnowledge Panel, logo in search NavigationBreadcrumbListBreadcrumb trails in SERP Rich ResultsHowToStep-by-step rich results

Audit your full schema coverage

SchemaScan checks all schema types at once — get a complete score and fix-it report for any URL.

Run free audit →