What is a schema.org validator?

A schema.org validator checks whether a website's structured data markup follows schema.org specifications correctly. It verifies JSON-LD, Microdata, and RDFa markup to ensure search engines like Google can read and use the data for rich results.

What is JSON-LD and why does it matter for SEO?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data markup. It allows search engines to understand your content's context, enabling rich results like star ratings, FAQs, breadcrumbs, and product details in search results.

What schema types does SchemaScan validate?

SchemaScan validates 10 high-impact schema types: Organization, WebSite with SearchAction, BreadcrumbList, Article/BlogPosting, FAQPage, Product, AggregateRating/Review, Person/Author, HowTo, and JSON-LD syntax validity.

Is SchemaScan free to use?

Yes, SchemaScan is completely free to use with no account or login required. Simply paste any public URL to get an instant schema audit score and structured data report.

How do I fix schema.org errors on my website?

After scanning your URL, SchemaScan identifies missing or broken schema types and provides plain-English fix instructions for each issue. Enter your email address to receive a detailed fix-it report with specific recommendations for your site.

Branding

Organization Schema Markup

Generate and validate Organization JSON-LD for Google Knowledge Panels, logo display in search results, and brand identity signals.

Rich result type

Knowledge Panel, logo in search

Google documentation →

Validate your Organization schema

Enter your URL to check if your Organization markup is correct and eligible for rich results.

Required fields

name
url

Recommended fields

logo
sameAs
contactPoint
address
foundingDate

Common Organization schema errors

✗logo URL returns a 404
✗sameAs array missing social profile URLs
✗contactPoint missing contactType
✗Using Organization on inner pages instead of homepage only

Generate Organization schema

Fill in the fields below to generate valid JSON-LD you can paste directly into your page.

Organization name*

Website URL*

Logo URL

Description

Phone

Twitter URL

LinkedIn URL

Facebook URL

Founding date

Organization schema — frequently asked questions

Does Organization schema trigger a Knowledge Panel?

Organization schema is one of several signals Google uses for Knowledge Panels. Combined with consistent NAP data and sameAs social profiles, it significantly increases Knowledge Panel eligibility.

Should I use Organization or LocalBusiness?

Use LocalBusiness (or a subtype like Restaurant, MedicalClinic etc.) if you have a physical location. Use Organization for purely online businesses.

Where should I put Organization schema?

Organization schema should only be on your homepage, not on every page. Placing it everywhere dilutes the signal.

Other schema types

E-commerceProductProduct snippets, Google Shopping ContentArticleTop Stories, Article rich results Rich ResultsFAQPageFAQ dropdowns in SERP Local SEOLocalBusinessLocal Knowledge Panel, Google Maps NavigationBreadcrumbListBreadcrumb trails in SERP Rich ResultsHowToStep-by-step rich results

Audit your full schema coverage

SchemaScan checks all schema types at once — get a complete score and fix-it report for any URL.

Run free audit →