What is a schema.org validator?

A schema.org validator checks whether a website's structured data markup follows schema.org specifications correctly. It verifies JSON-LD, Microdata, and RDFa markup to ensure search engines like Google can read and use the data for rich results.

What is JSON-LD and why does it matter for SEO?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data markup. It allows search engines to understand your content's context, enabling rich results like star ratings, FAQs, breadcrumbs, and product details in search results.

What schema types does SchemaScan validate?

SchemaScan validates 10 high-impact schema types: Organization, WebSite with SearchAction, BreadcrumbList, Article/BlogPosting, FAQPage, Product, AggregateRating/Review, Person/Author, HowTo, and JSON-LD syntax validity.

Is SchemaScan free to use?

Yes, SchemaScan is completely free to use with no account or login required. Simply paste any public URL to get an instant schema audit score and structured data report.

How do I fix schema.org errors on my website?

After scanning your URL, SchemaScan identifies missing or broken schema types and provides plain-English fix instructions for each issue. Enter your email address to receive a detailed fix-it report with specific recommendations for your site.

Rich Results

Event Schema Markup

Generate Event JSON-LD for Google's event rich results — dates, location, tickets, and performers displayed directly in search.

Rich result type

Event rich results, Google Events

Google documentation →

Validate your Event schema

Enter your URL to check if your Event markup is correct and eligible for rich results.

Required fields

name
startDate
location.name

Recommended fields

endDate
description
image
offers
performer
eventStatus
eventAttendanceMode

Common Event schema errors

✗startDate not in ISO 8601 format with timezone
✗location missing @type of Place
✗eventStatus not set — should be EventScheduled
✗Missing eventAttendanceMode for virtual events

Generate Event schema

Fill in the fields below to generate valid JSON-LD you can paste directly into your page.

Event name*

Start date & time*

End date & time

Venue name*

Venue address

Description

Event image URL

Ticket URL

Ticket price

Currency

Event schema — frequently asked questions

Does Event schema work for virtual/online events?

Yes — set eventAttendanceMode to OnlineEventAttendanceMode and location to VirtualLocation with a url. Google displays online events in the Events rich result.

How do I show ticket prices in Event rich results?

Add an offers property with Offer type including price, priceCurrency, and url pointing to the ticket purchase page.

What date format does Event schema require?

Use ISO 8601 with timezone: 2024-03-15T19:00:00-05:00. Always include the timezone offset for accurate display in Google Events.

Other schema types

E-commerceProductProduct snippets, Google Shopping ContentArticleTop Stories, Article rich results Rich ResultsFAQPageFAQ dropdowns in SERP BrandingOrganizationKnowledge Panel, logo in search Local SEOLocalBusinessLocal Knowledge Panel, Google Maps NavigationBreadcrumbListBreadcrumb trails in SERP

Audit your full schema coverage

SchemaScan checks all schema types at once — get a complete score and fix-it report for any URL.

Run free audit →