What is a schema.org validator?

A schema.org validator checks whether a website's structured data markup follows schema.org specifications correctly. It verifies JSON-LD, Microdata, and RDFa markup to ensure search engines like Google can read and use the data for rich results.

What is JSON-LD and why does it matter for SEO?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data markup. It allows search engines to understand your content's context, enabling rich results like star ratings, FAQs, breadcrumbs, and product details in search results.

What schema types does SchemaScan validate?

SchemaScan validates 10 high-impact schema types: Organization, WebSite with SearchAction, BreadcrumbList, Article/BlogPosting, FAQPage, Product, AggregateRating/Review, Person/Author, HowTo, and JSON-LD syntax validity.

Is SchemaScan free to use?

Yes, SchemaScan is completely free to use with no account or login required. Simply paste any public URL to get an instant schema audit score and structured data report.

How do I fix schema.org errors on my website?

After scanning your URL, SchemaScan identifies missing or broken schema types and provides plain-English fix instructions for each issue. Enter your email address to receive a detailed fix-it report with specific recommendations for your site.

Rich Results

SoftwareApplication Schema

Generate SoftwareApplication JSON-LD for app rich results in Google — ratings, price, and operating system displayed in search.

Rich result type

App rich results with ratings

Google documentation →

Validate your SoftwareApplication schema

Enter your URL to check if your SoftwareApplication markup is correct and eligible for rich results.

Required fields

name
operatingSystem
applicationCategory
offers

Recommended fields

aggregateRating
description
screenshot
softwareVersion

Common SoftwareApplication schema errors

✗applicationCategory not using Google's accepted values
✗operatingSystem not specific enough
✗offers.price missing for paid apps
✗Missing aggregateRating for app store presence

Generate SoftwareApplication schema

Fill in the fields below to generate valid JSON-LD you can paste directly into your page.

App name*

Description

Operating system*

Application category*

Price (0 for free)*

Currency

Average rating

Rating count

App URL

SoftwareApplication schema — frequently asked questions

What applicationCategory values does Google accept?

Google accepts: GameApplication, SocialNetworkingApplication, TravelApplication, ShoppingApplication, SportsApplication, LifestyleApplication, BusinessApplication, DesignApplication, DeveloperApplication, DriverApplication, EducationalApplication, HealthApplication, UtilitiesApplication, and ReferenceApplication.

Can I use SoftwareApplication for web apps?

Yes — set operatingSystem to 'Web' and applicationCategory to the appropriate type. Web-based SaaS tools commonly use this schema.

Does SoftwareApplication schema help app store rankings?

No — it only affects Google Search rich results. App store rankings are determined by each platform's own algorithm.

Other schema types

E-commerceProductProduct snippets, Google Shopping ContentArticleTop Stories, Article rich results Rich ResultsFAQPageFAQ dropdowns in SERP BrandingOrganizationKnowledge Panel, logo in search Local SEOLocalBusinessLocal Knowledge Panel, Google Maps NavigationBreadcrumbListBreadcrumb trails in SERP

Audit your full schema coverage

SchemaScan checks all schema types at once — get a complete score and fix-it report for any URL.

Run free audit →